Digital products have near-zero marginal cost, which makes pricing feel confusing. This playbook distills what works for top sellers on the marketplace.

Price on value, not effort

A script that saves an agency 20 hours is worth far more than the 20 hours you spent building it. Anchor the price against the customer's alternative — building it themselves or buying from a competitor.

Publish a clear license

Most pre-sale questions are about licensing. A short license table (personal, commercial, extended) on the product page removes friction and reduces refunds.

Version like a professional

Semantic versions and honest changelogs build trust. When buyers see regular, meaningful updates, they buy with confidence and review generously.

Answer support publicly when you can

Every thoughtful public reply is a sales page for your next customer.